Nancy DaSilva

LabGrab Skincare Packaging Redesign

Bring a new visual and verbal identity to a natural skincare brand that needs to stand out on the shelf

Evolved By Nature invested millions of dollars to develop a high-quality, all natural, affordable skincare line, but its branding looked like an afterthought. After building a strong partnership on our masterbrand project, EBN entrusted our team to develop a catchy brand that would stand out on the shelf next to countless other skincare products. The only catch: you can’t change the name.

Our team decided to go back to the root of the product, the lab. In interviewing Evolved By Nature’s scientists, we learned that they weren’t your typical research goons. Instead, they were passionate about their work, invested in skincare and obsessed with silk. We brought through their quirkiness in the packaging by mixing scientific jargon with laymen’s terms. By embodying the spirit of the hands who make the product, we brought a much needed element of levity to the crowded and serious skincare market.