Bluecadet Holiday iTEM
Most “Happy Holidays” cards end up in the trashcan within five minutes of opening the envelope.
To avoid that certain fate, Bluecadet set out to design a year-end greeting that embodied the spirit of interactive storytelling.
I oversaw the production of a set of four coloring cards illustrating the the company’s work from 2015. Each set included a branded box of colored pencils, screen-printed vellum envelope, custom stamped greeting card and a hand tied blue silk ribbon.
In addition to the physical project, I spearheaded the digital aspect with a social media campaign, e-newsletter and high quality photo and video documentation. The lucky recipients were encouraged to share their holiday cheer creations using the hashtag #blueinreview, which aggregated on a custom designed and built page on Bluecadet’s website.
Capabilities
Illustration
Branding
Client management
Internal Projects
Vendor management